The Shapee® Story

Back in 2013, Shapee® Founder Eaugene & Fion came across an idea to help modern ladies look good and feel confident by introducing Shapee® modern shapewear. After doing an intensive market research, they realised that traditional shapewear was far too expensive with old-fashioned design and not many modern ladies can afford to buy a shapewear. Therefore, Shapee® introduced modern shapewear which is designed to slim, smooth, and lift the bodyshape without compromising comfort or style for the modern woman. Clean lines, exceptional comfort and fit, uncompromised quality – this is what makes Shapee® the ultimate in modern shapewear industry.

Shapee® has actively participated in beauty fairs and baby fairs and successfully helped modern ladies and postnatal mummies lose inches effortlessly. In 2014, Shapee® expanded its distribution channel to Watsons Malaysia (400+ outlets) to further reach out modern ladies in Malaysia. In 2015, Shapee® was awarded by Watsons Malaysia’s HWB Award for the ‘Most Wanted Women & Men Slimming Wear’. In the same year, Shapee® was selected as one of the top 20 finalist in Alliance SME BizSmart Challenge 2015.

Fion is a mother of 3. Despite being unsuccessful in breastfeeding her first two daughters, she persisted and successfully breastfed his youngest son for 38 months. She developed a strong interest in baby and maternity industry over the years. By understanding breastfeeding mums deeply, Eaugene & Fion decided to launch breastfeeding and maternity products with the vision to bring joy, innovation and knowledge through every motherhood journey in September 2016. By December 2017, Shapee® has successfully penetrated into 100+ independent and chain baby stores in Malaysia. Shapee® seamless nursing bra was awarded by BabyTalk Reader Choices’ Award 2017 for the ‘Best Seamless Nursing Bra’. In the following year, another hero product, Shapee® Compression Wrap PLUS was awarded for the ‘Best Postpartum Belt’ by BabyTalk Reader Choices’ Award 2018. 

To date, Shapee® have been serving more than 100,000 mummies worldwide and it is still counting…


Our vision is to do everything possible to bring joy, innovation and knowledge through every motherhood journey. We aim to be the best partner to the mum worldwide.


We understand that beginning a motherhood journey is not an easy task. Our mission is to support every step of the way - through the motherhood journey by creating best quality products, by understanding our customer deeply, by building a creative and diverse global team and by making a positive impact in the motherhood communities.

Core Values


We believe respect, recognize and reward in people.


We are committed in heart and mind in our company. We are continuously moving forward, innovating, and improving.


We are one team and aiming to build a positive team and family spirit.


We are honest, open, ethical, and fair in every aspect.


We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed.

Media & Awards

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